Our teams: committed and talented professionals
Behind every success story, there are passionate, dedicated women and men who are deeply attached to our values. In our group, people are at the heart of everything – from the quality of our welcome to the management of our establishments.
A visionary deeply committed to the human values of hospitality, Jean-Pascal Scharf guides the group’s development with a rigorous, caring approach. His ambitious drive is centred on innovation, service quality and respect for all. Present alongside our teams, he ensures that each establishment grows while maintaining a strong identity rooted in sincere hospitality. His leadership is based on a simple belief: building a strong and sustainable group comes from recognising talent and fostering a shared vision.
Nicolas defines and coordinates STAY Collection’s revenue growth and business development strategy. He oversees the Sales, Marketing, and Human Resources departments to strengthen the performance of the properties, accelerate their development, and enhance their market presence. Through strategic vision and in-depth market expertise, he supports the teams in creating value, expanding into new markets, developing new business opportunities, and building long-term guest loyalty, contributing to the sustainable growth of STAY Collection.
Lionel oversees all support functions related to procurement and capital investments. He drives the development of the properties by optimizing resources and operational performance. His approach combines rigor, foresight, and a constant pursuit of efficiency to ensure that infrastructure, equipment, and operational tools consistently support excellence across the collection.
Nathalie manages the group’s sales strategy as a whole. She sets targets, oversees the sales teams and closely monitors the performance of each hotel to ensure the numbers are on track. Her approach focuses on optimising customer relationships, fostering loyalty and expanding into new markets. She is actively involved in promoting our hotels to local, national and international customers.
Claire is responsible for the group’s image and visibility. She develops and implements communication initiatives, builds the brand strategy and coordinates marketing campaigns across all channels. She ensures consistent communication for each establishment, highlighting its unique identity while strengthening the group’s overarching brand. Her work helps us create strong connections with our customers and partners while securing a unique position in the market.
Margaux manages human resources with an emphasis on people and skills development. She supports the teams on a daily basis, strives to improve quality of life at work and implements an HR policy based on respect, trust and talent recognition. She works to create a stimulating professional environment that fosters both personal and collective growth.
Vassili manages the group’s full scope of accounting and financial activities. He ensures accurate bookkeeping and operational compliance while optimising financial processes. He uses his expertise to provide strategic support to management and offer a clear, reliable view of the group’s economic performance. He plays a key role in decision-making and in steering the financial performance of each hotel.